In my years working with women who want to change their lives, I’ve seen so many brilliant, capable women struggling with the same thing and that is what gave way to the Vision Lab.
Because many were tired of giving everything their aaaaallllll while barely moving the needle towards the money, time, peace, and enjoyment of life they were seeking
And I’ve always known I could help.
For years, I’d been using belief work in my own life to create real change. And I’d been quietly teaching this approach to friends and clients who wanted to have a less stressful life without adding more to their to-do list to make it happen.
I was always percolating on the idea of creating a full program around this…And finally, I debuted the Manifest SHE Vision Lab.
In it, I teach women how to work with the 95% of their brain (the subconscious) instead of trying to force the 5% (conscious mind) to do all the heavy lifting. Because that’s where real change actually happens.
There were 3 specific factors (stars that aligned! 🤣) that made this the right time to open the doors to this game-changing program.
In this post, I want to take YOU behind the scenes… and share what led to the birth of Vision Lab.
Ready?
Vision Lab Reason #1: Working with the Subconscious Changed My Life
Over the years, I’ve focused on belief work. In laymans terms that just means shifting what my subconscious (that 95%) believes is possible. This has helped me get what I want without having to work harder, force outcomes, or sacrifice everything.
And this approach has really paid off for me in ways that went beyond my wildest dreams!
So, Reason #1 that I created Vision Lab was to teach other women how to do the same.
A bit of back-story:
I used to think that getting what you want required massive action. More output paired with unshakable willpower.
And I was exhausted. Working harder wasn’t getting me what I wanted. It was just making me tired.
That’s when I realized: I don’t want to spend my life spinning my wheels, never getting ahead.
So I decided to put one of my many degrees to work (the psychology one). See, your conscious mind (the 5%) is where willpower and 10-step plans live. It’s the place where women like me say, “I’m going to make this happen cuz I’m stubborn like that”.
But your subconscious (the 95%)? That’s where your beliefs live. And your beliefs determine what you notice, what you dismiss, what feels possible, and what opportunities you can even see.
You can hustle all day with that 5%. But if the 95% doesn’t believe it’s possible? You’re just exhausting yourself.
I Knew I Wanted My Life to Actually Feel Different
I knew I wanted to stop feeling maxed out all the time because I was already giving everything and still not getting what I wanted. And I knew there had to be a different way. One that worked WITH my brain instead of against it.
To make that happen, I started focusing on belief work. Shifting what the 95% believed was possible. And everything changed. 🎯
I’ve become more and more grateful that I took this approach. Working with my subconscious has made #allthethings possible for me, like:
✔️ Making more money without working more hours (because I shifted the belief that income = effort)
✔️ Noticing opportunities I literally couldn’t see before (because my subconscious was filtering them out)
✔️ Feeling at ease instead of constantly stressed and maxed out (bye-bye survival mode!)
✔️ Getting what I want faster because I’m not forcing with the 5%, I’m shifting belief in the 95%
✔️ Watching things show up in surprisingly easy ways
I could go on…
But it’s high time we move along to Reason #2 that I created Vision Lab….
Vision Lab Reason #2: I Spent Years Watching Women Exhaust Themselves
For years, I worked with women who were doing ALL the things.Every part of their lives required massive energy to just keep it above water. Between chores, kids, wellness, stress of rising costs, wages slowing, feeling like they needed a side-hustle to keep up but internally crying because they were already maxed out emotionally, mentally, and physically.
Here’s what I learned:
You can take all the action in the world with your conscious mind (that 5%), but if your subconscious beliefs (that 95%) haven’t shifted, you’re just working harder and making very little progress if any.
Action without belief work is exhausting. You’re fighting against your own subconscious the entire time. But when you shift the belief first? Action becomes less exhaustive. Things that felt impossible start feeling possible.
This is the kind of approach you need if you want to change your life without burning out…
An approach that works with the 95% instead of trying to force everything with the 5%. That gets you what you want without requiring you to sacrifice everything.
And this was a huge reason I created Vision Lab. Because what I want more than anything is to see women win and be able to enjoy all the the things in life that are important to them. No more sacrificing one for the other or having to wait until the babies grow up to go after their other dreams.

Vision Lab Reason #3: I Realized Most Approaches Ignore the 95% Entirely
For years, I’d been teaching belief work and how to shift your subconscious. And this “focus on the 95%” has been a hallmark of my approach. It’s what sets Vision Lab apart and adds massive value for my members.
(In other words, most approaches out there focus on action, willpower, and forcing outcomes with your conscious mind. They do NOT teach you how to work with your subconscious. And that is very limiting.)
So, long story short…
One thing I’ve learned FOR SURE through all of that experience is this:
Your efforts will fall flat, if you’re only working with the 5%.
And by “fall flat,” I mean…
🚫You stay stuck
🚫 Exhaustion still rules your life
🚫 You work harder and harder but nothing changes (Womp-womp.)
And by “working with the 95%,” I mean…
✔️ Identifying what beliefs are currently running your life
✔️ Shifting those beliefs so your subconscious stops blocking what you want
✔️ Building new beliefs that open the door to what you actually want
Here’s what to Know About Belief Work:
Your subconscious creates your experience of reality. It’s the filter deciding what you notice, what you dismiss, what feels possible, and what feels like fantasy. And we love working with that!
But you need to know HOW to shift what the 95% believes, not just try to force outcomes with willpower and action.
And this lesson was Reason #3 why I decided to create a full program around this and why Vision Lab was born!
So… Let’s recap:
✔️ I experienced how working with the 95% changed my own life. (Reason #1)
✔️ I watched women exhaust themselves trying to change with willpower alone. (Reason #2)
✔️ I realized most approaches ignore the 95% entirely and that’s why they don’t work. (Reason #3)
So, that’s it in a nutshell. The three reasons I created the Vision Lab.
Now, I have a question for you…
Are you ready to work with the 95% instead of exhausting the 5%?
If you’re nodding right now, you’re in the right place…
🎯 Vision Lab teaches you how to shift your subconscious beliefs so you get what you want without having to rely on sheer willpower or adding more to your already busy life.
Inside, you’ll learn what specifically needs to shift in your beliefs to change your reality. (Don’t worry we talk about insider terms like reality inside the Lab 😉)
You’ll get all the tools to work with your subconscious! Not only will you get the exact process through the currated modules but you’ll have additional support tools like:
🎉Custom GPTs (my 1:1 coaching powered by GPTs so you can access support whenever you need, even at midnight on Saturday)
🎉Mindset Tools to help you as you go (and because there’s a variety you use the ones that help you and don’t worry about the rest…less effort remember?)
🎉A growing community of women on the same journey of making life easier while getting more from it (this is the place to ask questions and support from me for any questions you have)
🎉The best thing about it: You’ll stop exhausting yourself with willpower and start working with the part of your brain that actually creates change.
Vision Lab will give you hours back because you’ll no longer be forcing your way through life. You’ll shift belief instead. And your reality will catch up.
Because Vision Lab delivers a the step-by-step process, powerful tools, as you go guidance, and everything you need to work with your subconscious instead of exhausting your conscious mind.


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